It is the people who build boats in a shipyard. It’s the people that make the difference. Despite series production there is still a lot of craftmanship involved. And of course a lot of know‐how to develop new models at a shipyard.

View into one hall of BAVARIA YACHTS' shipyard.

Product Manager: Client in a shipyard for new models

What is a Product Manager? Well, this is the person who manages everything related to the product, and essentially the connection between all others who contribute to and work with it: Development and production, marketing and sales and so on. The product manager determines the broad idea for a new model, decides on pricing, the unique sales points and indeed the grand overall strategy. In other words: The product manager acts as a kind of in‐house client, who orders the new boat: This is the kind of boat that I would like to have. BAVARIA has two such product managers: Pascal for the sailing yachts and Siep for the motor boats.

BAVARIA YACHTS Productmanager Pascal Kuhn discussing plan with a colleague

From Lake Constance to BAVARIA YACHTS

As an engineer who studied shipbuilding, Pascal knows from first‐hand experience al that is required to turn a blank piece of paper into a fully‐grown yacht. Following his studies in Kiel he joined Wally Yachts, where he spent six years, before progressing to other challenges, including some time with BAVARIA. He then worked at another large series production yard before returning to BAVARIA. „I feel a special affection for BAVARIA. I grew up on the shore of Lake Constance and the largest BAVARIA dealer was situated in our harbour. Also, I live in Frankfurt, which is only an hour away, door to door.“ Despite this, he usually stays in Giebelstadt during the week.

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